01
Week 1–4 · Discover
Map where the
growth is hiding.
growth is hiding.
DISC
Process
A four-stage rhythm.
Every engagement — project or retainer — moves through the same four phases. So you always know where we are, what we're doing, and what comes next. No agency theatre.
Audits, interviews, one source of truth.
We start quiet. Full-stack audit of analytics, SEO, paid accounts, lifecycle, brand. Interviews with your team — sales, customer success, ops. By the end of week four you'll have one PDF that replaces every disconnected dashboard you've been living with.
Deliverables: Discovery report · Competitive teardown · Metric inventory · Shortlist of fastest wins
Channels, KPIs, and the next 90 days.
From discovery, we write the plan. Which channels, which metrics, what we'll do week-by-week. We set targets your CFO can read without translation. Then we socialise it until everyone on your side signs off — no surprises once we start.
Deliverables: 90-day roadmap · Channel strategy · Measurement plan · Creative brief
02
Week 3–6 · Design
The plan, in
one document.
one document.
DESIGN
03
Week 4 onward · Deploy
Ship weekly,
not quarterly.
not quarterly.
DEPLOY
Weekly sprints, live dashboards.
We work in one-week cycles: Monday plan, Friday demo. You watch progress in a shared Slack channel and a live dashboard — the same one we look at. No monthly PowerPoint surprise; the status is always current.
Cadence: Weekly demo · Daily Slack · Monthly exec readout · Quarterly strategy review
Scale what works. Kill what doesn't.
Every quarter, we re-plan. What did we predict? What hit? What missed? Then we cut what isn't working, double down on what is, and pitch the next 90 days. Half of our best results are things we didn't plan on doing in month one.
Deliverables: Quarterly review · Re-forecast · New 90-day plan · Written post-mortem of what failed
04
Quarterly · Double down
Find the winner.
Pour fuel on it.
Pour fuel on it.
COMPOUND
What we ask of you
It's a partnership.
We take ownership — but marketing isn't a black box. The best results come when both sides lean in.
- A single decision-maker.
One person on your side with authority to say yes / no. Committees kill momentum.
- Access to analytics.
GA / HubSpot / Klaviyo / ad accounts. View-level is fine; we'll audit then ask for edit where needed.
- Honest context.
What's working, what isn't, what scared you last quarter. We can't help if the plan is hiding from its own data.
- Weekly 30 minutes.
That's the minimum. Async by default, but a standing sync on Mondays keeps us honest.
Run the process
Book a call
Want to see week one in action?
Book a 30-minute intro. We'll show you the discovery template we'd run on your business — before you've signed anything.