Service · 05 / Email

Your most profitable channel, finally run properly.

Email still beats every other channel on profit-per-contact. We design lifecycle systems — welcome to win-back — that turn your list into your highest-margin revenue line.

What's included

The full lifecycle stack, mapped to your funnel:

One scope, one team, one senior lead. No change orders for scope already agreed.

  • Lifecycle strategy & mapping

    Every state, every trigger, every message — in one diagram.

  • Welcome & onboarding flows

    The first 7 days are the most valuable. Treat them that way.

  • Abandoned cart & browse

    The lowest-hanging revenue in any e-commerce account.

  • Win-back & re-engagement

    List hygiene is revenue. So is bringing lapsed buyers back.

  • Newsletter editorial

    Not a product dump — a weekly read people look forward to.

  • SMS & WhatsApp

    When, to whom, and how often without becoming spam.

  • Klaviyo / HubSpot / Customer.io

    Implementation, migration, audit, clean-up.

  • Deliverability & list health

    DMARC, SPF, DKIM, warm-up, inbox placement testing.

How we work

A predictable rhythm, not agency theatre.

Map

Week 1 — current flows, gaps, deliverability state, list hygiene.

Fix the foundations

Week 2 — deliverability, segmentation, templates, consent.

Build the flows

Week 3–6 — welcome, abandoned cart, browse, post-purchase, win-back.

Write the newsletter

Week 4+ — voice, cadence, production — the muscle that compounds.

Our toolkit

Tools we live in.

Your stack or ours — we plug into whatever's already running, we don't make you switch to ours.

KlaviyoHubSpotCustomer.ioIterableBeehiivSubstackPostmarkMailgunMailerLite
Frequently asked

Good questions, answered straight.

Will you use our existing ESP or migrate us?
Whichever serves you. We'll audit — if migration costs more than it saves, we don't migrate.
Do you write the emails or do we?
Default is we write — but we also partner with in-house copywriters on voice and cadence.
What should an agency's email revenue be?
Varies by vertical, but for DTC, 25–40% of total revenue via email + SMS is a healthy target. We'll benchmark yours in week one.
Can you set up SMS / WhatsApp alongside?
Yes. Usually in week 3 or 4, once email is stable and we have permission to push a second channel.
Start here

Tell us what you're trying to grow.

A 30-minute intro call. We'll tell you whether Email is the lever — and if it isn't, we'll tell you what is.

Book a call
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